Top Summer Trends for Beachgoers: Must-Have Gear & Accessories

Spontaneity is the core of American romance, and the beach trip is no exception. The imagery of throwing a towel and sandals in the car, grabbing your romantic partner and speeding off to a blue horizon has an inextricable hold over our imaginations.

Unfortunately, romance often has a habit of being dashed against the cold concrete of reality. The truth is, when you really want to make the most of your time by the shore, a little preparation can go a long way. The right accessories make your day far more comfortable and help turn a nice afternoon into a memorable experience from start to finish.

This summer’s beach trends combine style, practicality, and innovation, helping you stay cool, comfortable, and fully equipped for whatever the tide brings. From seating and shade to soundtracks and snacks, these are the top must-have gear and accessories for 2025.

Shade and Seating Arrangements

While basking in the sun feels wonderful at first, the heat and UV rays can quickly become too much. Beaches aren’t known for their natural shade, so bringing your own setup is essential for staying comfortable throughout the day. A good chair and a sturdy shade solution can turn your spot in the sand into a personal retreat.

The SUNFLOW Shore Thing chair has already become a favorite for its comfort, portability, and durability, making it a must-have for anyone who spends hours by the water. Pairing it with the SUNFLOW Happy Hut Cabana creates the perfect basecamp for your beach adventures. The cabana’s patent-pending rope system anchors securely to four sandbags at each corner, reducing wind resistance while keeping your view open.

Its UPF50+ water-resistant fabric, quick five-minute setup, and compact fold-down design make it easy to bring along without adding bulk to your load. At just over 10 pounds and three feet in length when packed, it’s as portable as it is protective, offering shade you’ll actually want to use all summer long.

Insulated Cooler or Thermal Bag

Long hours in the sun call for plenty of hydration, but nothing dampens the mood like a lukewarm drink. Insulated coolers and thermal bags have come a long way, with modern designs that keep your refreshments chilled without the weight of traditional coolers.

The SUNFLOW Chiller Tote blends functionality with a minimalist, beach-ready look. Its insulated nylon lining works with a few ice packs to keep snacks and drinks at the perfect temperature, whether you’re at the beach or on your way to work. The lightweight design makes it easy to carry, while the easy-to-clean interior means it’s ready for the next outing in no time.

With interior dividers and pockets, the Chiller Tote keeps everything organized so you won’t find yourself digging for that last can or hidden snack. It’s a simple way to keep your energy and spirits high, no matter how hot the day gets.

Sunglasses and Case

Sunglasses are a must at the beach, shielding your eyes from glare and harmful UV rays. Unfortunately, they’re also one of the easiest things to misplace or damage during a day in the sand. Between setting them down on a towel, tossing them in a bag, or letting them slide into the surf, accidents are all too common.

That’s why bringing a secure, accessible case is just as important as the sunglasses themselves. The SUNFLOW Sunnies Case is designed with this problem in mind, clipping directly to the side of your SUNFLOW chair so your shades are always within reach.

Measuring six inches tall and just under three inches wide, it’s compact enough not to get in the way, but sturdy enough to keep your sunglasses safe. With a designated place to store them, you’ll never have to start your beach day with a game of “find the shades.”

Waterproof Speaker

A good playlist can set the perfect tone for your beach day, but not every speaker is made for sand and surf. Waterproof, portable models designed for the elements keep your music going without risking damage from splashes or grit.

The SUNFLOW Waterproof Beach Speaker is built for adventure, with a removable suction cup, built-in carabiner clip, and compatibility with any GoPro mount adapter. It delivers up to eight hours of battery life, so the music doesn’t stop when the sun goes down.

For a smaller option, the SUNFLOW Mini Speaker attaches right to your chair and still delivers powerful, clear sound. It includes a built-in mic for taking calls and even features a bottle opener, turning your beach setup into a full-on happy hour destination.

Beach Towel

No trip to the beach is complete without a towel, but not all towels are created equal. Quality towels are a powerful multitool: the right one should be as good at drying you off as acting as a comfortable place to lounge and even offering protection from the sun and wind when needed.

The SUNFLOW Towel is designed to work seamlessly with your chair, featuring loops that wrap around the buttons on the back to keep it securely in place. That means no more readjusting or watching your towel slide into the sand when you sit down.

Soft, durable, and made for long days in the sun, it’s the kind of small upgrade that makes a big difference in comfort and convenience.

Make Every Beach Day Your Best Yet

While spur-of-the-moment beach trips will always have their charm, arriving prepared ensures you can relax, recharge, and enjoy every moment. The right accessories help you beat the heat, keep your essentials safe, and add those little luxuries that make the day feel special.

With SUNFLOW’s range of stylish, functional gear, you can transform any beach visit into a perfect seaside escape. From shade and seating to music and refreshments, these trends prove that a well-equipped beachgoer is a happy one.